Julie Mendez

Senior brand and web designer with 15+ years of experience creating brand systems, marketing websites, and cross-channel design for SaaS, corporate, and mission-driven organizations. I partner with founders, marketers, and internal teams to turn business goals into polished, high-performing visual experiences. I use AI-enabled workflows to speed exploration and production while maintaining quality.

Key Highlights

Core Strengths

Professional Experience

Senior Brand & Web Experience Designer  |  2018–Present

Lead rebrands, website redesigns, and cross-channel design projects for SaaS, corporate, and growth-stage clients, partnering directly with founders, CMOs, and internal teams from strategy through launch.

• Built a referral-driven freelance practice serving clients in various industries, with many developing into long-term repeat relationships
• Partner with executive stakeholders to translate business goals into scalable brand systems, marketing websites, and cross-channel creative
• Direct projects from discovery through rollout, collaborating with copywriters, contractors, and developers
• Led a recent redesign that increased traffic by 500% and page views by 670% within 2 months
• Integrate AI into design workflows to speed research, ideation, iteration, and production without compromising quality or brand consistency

Selected work

Lead Marketing Designer | 2015–2018

Led brand and marketing design across digital campaigns, web, and customer-facing materials for a fast-paced restaurant technology company.

• Contributed to a 60% YoY increase in bookings from marketing-sourced leads
• Helped drive a 21% increase in web traffic and 20% increase in session duration
• Supported a branded help center serving 30,000+ monthly visitors

Retail Marketing Product Designer | 2013–2014

Developed branded retail and marketing design for Texas Capitol and state-history merchandise, combining strong visual design with revenue-focused merchandising support.

Chemical Operations Specialist | 2000–2004

Led teams, trained personnel, and managed critical operations in high-responsibility environments. Trained 300+ soldiers on nuclear, biological, and chemical defense procedures during war-time.