Design Matters Studio | Austin, TX | 2018 to Present

• Develop productive, long-term, professional relationships with several clients for whom I provide a variety of design services including brand strategy, visual and web design, graphic design, and general design consultation
• Establish a clear vision for creative work that is representative of the company’s goals while collaborating effectively with leadership (C-Suite, VP’s of Marketing, Design Directors, Creative Directors), fellow designers, web developers, copywriters, and project managers
• Develop conceptual and tactical designs for marketing campaigns; designs for infographics, conference signage, digital ads, print materials, e-mails, social media, web design, landing pages, e-mail campaigns, social media, and more
• Communicate through project management tools, solve design challenges with minimal direction, ability to articulate complex solutions clearly, and ability to manage multiple projects with tight deadlines

HotSchedules | Austin, TX | 2015 to 2018

• Implement brand strategy and design thinking across all design projects to ensure marketing materials are cohesive and follow brand guidelines; lead and manage all aspects of the HotSchedules brand
• Design branded marketing and advertising materials (including e-mails, newsletters, landing pages, ads, and event graphics) that actively increase bookings from marketing sourced leads 60% YOY
• Manage multiple projects with 10+ agencies, contractors, and vendors on a regular basis
• Directed and guided the web redesign of HotSchedules.com (2015, 2017); new design helped increase web traffic by 21% and session duration by 20%
• Created and developed a responsive web design for help.hotschedules.com; ensured brand standards were met while bringing in over 30,000 visitors per month
• Led the creative direction and design efforts for the re-brand of Red Book Connect to HotSchedules; updated all marketing materials, designed new product logos, and developed new brand guidelines
• Used WordPress, HTML, and CSS for the website design of RedBookSolutions.com

State Preservation Board | Austin, TX | 2013 to 2014

• Applied creative direction and ideation for new retail products launched into market worth over $850k
• Used typography and color theory in the design of branding and marketing materials for the 2013 Holiday Sale that sold over $633k with e-commerce sales
• Successfully re-branded the 2013 Texas Ornament marketing materials that increased sales by 31% for the year
• Strategized e-commerce and marketing ideas that resulted in $487k in profit for online sales
• Trained staff members on project management software that increased quality, communication, and increased workflow for creative projects

3Degrees Inc. | San Francisco, CA | 2009 to 2012

• Participated in the design of brand and multi-channel marketing for six of the nation’s leading utility green power programs
• Worked with multiple style guidelines and handled over 20 projects simultaneously with short deadlines
• Successfully prepared files for off-set printing; designed posters, banners, bill inserts, brochures, ads, and web site banners for clean energy and carbon reduction projects
• Maintained and followed 3Degrees’ communications strategy, branding, messaging, and marketing materials