Julie Mendez

Work Experience

Contract & Freelance Designer

Design Matters Studio | Austin, TX | 2018 to Present

  • Develop productive, long-term, professional relationships with several clients for whom I provide a variety of design services including brand strategy, visual and web design, graphic design, and general design consultation
  • Establish a clear vision for creative work that is representative of the company’s goals while collaborating effectively with leadership (C-Suite, VP’s of Marketing, Design Directors, Creative Directors), fellow designers, web developers, copywriters, and project managers
  • Develop conceptual and tactical designs for marketing campaigns; designs for infographics, conference signage, digital ads, print materials, e-mails, social media, web design, landing pages, e-mail campaigns, social media, and more
  • Communicate through project management tools, solve design challenges with minimal direction, ability to articulate complex solutions clearly, and ability to manage multiple projects with tight deadlines

Design Matters Studio | Austin, TX | 2018 to Present

Lead Marketing Designer

HotSchedules | Austin, TX | 2015 to 2018

  • Implement brand strategy and design thinking across all design projects to ensure marketing materials are cohesive and follow brand guidelines; lead and manage all aspects of the HotSchedules brand
  • Design branded marketing and advertising materials (including e-mails, newsletters, landing pages, ads, and event graphics) that actively increase bookings from marketing sourced leads 60% YOY
  • Manage multiple projects with 10+ agencies, contractors, and vendors on a regular basis
  • Directed and guided the web redesign of (2015, 2017); new design helped increase web traffic by 21% and session duration by 20%
  • Created and developed a responsive web design for; ensured brand standards were met while bringing in over 30,000 visitors per month
  • Led the creative direction and design efforts for the re-brand of Red Book Connect to HotSchedules; updated all marketing materials, designed new product logos, and developed new brand guidelines
  • Used WordPress, HTML, and CSS for the website design of

HotSchedules | Austin, TX | 2015 to 2018

Marketing Product Designer

State Preservation Board | Austin, TX | 2013 to 2014

  • Applied creative direction and ideation for new retail products launched into market worth over $850k
  • Used typography and color theory in the design of branding and marketing materials for the 2013 Holiday Sale that sold over $633k with e-commerce sales
  • Successfully re-branded the 2013 Texas Ornament marketing materials that increased sales by 31% for the year
  • Strategized e-commerce and marketing ideas that resulted in $487k in profit for online sales
  • Trained staff members on project management software that increased quality, communication, and increased workflow for creative projects

State Preservation Board | Austin, TX | 2013 to 2014

Contract Graphic Designer

3Degrees Inc. | San Francisco, CA | 2009 to 2012

  • Participated in the design of brand and multi-channel marketing for six of the nation’s leading utility green power programs
  • Worked with multiple style guidelines and handled over 20 projects simultaneously with short deadlines
  • Successfully prepared files for off-set printing; designed posters, banners, bill inserts, brochures, ads, and web site banners for clean energy and carbon reduction projects
  • Maintained and followed 3Degrees’ communications strategy, branding, messaging, and marketing materials

3Degrees Inc. | San Francisco, CA | 2009 to 2012


Front End Web Development Certificate

Vets in Tech/Galvanize
Austin, TX, 2020

UX Design Circuit Certificate

General Assembly
Austin, TX, 2017

Master of Fine Arts in Design

California College of the Arts
San Francisco, CA, 2011

Bachelor of Arts in Visual Communication

UC Davis
Davis, CA, 2008

Chemical Operations Specialist

U.S. Army
Ft. Leonardwood, MO, 2000


Winner of “Startup Veteran’s Hackathon”,
Hosted by TechCentral SF 2012

Speaker and Panelist, “Dynamic Women of Service”, Women Veterans Leadership Conference, Sacramento, CA, 2012

Recipient of 9 Military Medals (including the Army Commendation Medal and Achievement Medal) 2004

Software Experience

Adobe Creative Suite CC (Illustrator, InDesign, Photoshop, Dreamweaver), Google Suite, Microsoft Suite, WordPress, InVision, Sketch, Marketo, Kapost, LeadPages, Thinkific, MailChimp, ConvertKit, Workfront, Trello, Basecamp, GitHub, Visual Studio







Brand strategy and design thinking
Branded marketing and advertising
Design principles and visual design
Marketing and campaigns
Creative direction and ideation
Social media and blog development
E-mail and landing page design
Responsive web design
HTML5, CSS3 and web optimization
Off-set printing file setup
Typography and color theory
Brand guidelines and logo design

Hobbies & Interests

Language Skills