Viñedos Aurora:
Boutique Wine Brand Identity & Label Design
Logo and label design for a family-owned wine brand rooted in heritage and craftsmanship.
Photo by Christopher Briggs Photography
Company
Viñedos Aurora
Viñedos Aurora was a family-owned boutique wine brand based in Lodi, California. After 12 years of cultivating their vineyard, the Anaya family set out to bring their own wines to market, including Albariño, Petite Sirah, and Sintesis.
Overview
Industry: Alcoholic Beverage Industry
Timeline: May – Dec 2011
Team: Company Owner + Me
My Role
Logo & Label Designer
- Designed the company logo and wine label system for multiple varietals
- Researched the wine market and competitive landscape to better understand visual trends and positioning
- Explored the family’s heritage, history, and cultural roots to inform the direction of the brand
- Developed a visual identity and packaging approach intended to feel premium, warm, and cohesive across the product line
Project Summary
Viñedos Aurora was a boutique wine brand created by a family pursuing a long-held dream of producing and sharing their own wine. The project involved designing a logo and label system for a new collection of wines aimed at a Latino audience in Central California.
Because the business was family-owned, the identity needed to do more than look polished on a bottle. It also needed to reflect the family’s history, values, and sense of pride, while helping the brand feel credible and distinctive in a competitive wine market.
Photo by Christopher Briggs Photography
The Challenge
The challenge was to create a brand that felt both personal and market-ready. The identity needed to honor the family’s roots while also appealing to consumers through a label design that felt elevated, professional, and cohesive across multiple wines.
It was also important to develop a visual direction that stood apart from competitors while still feeling appropriate for the category.
The Strategy
I began with research into the wine market, studying competitor labels and identifying common visual cues within the category. From there, I explored the family’s heritage, including references to their family crest and roots in Mexico, to uncover ideas that could shape the brand in a more meaningful way.
That process helped guide the development of a visual identity that balanced cultural significance with a polished, premium look. The final direction translated those influences into a logo and label system designed to unify the collection while giving the brand a warm, distinctive presence on shelf.
Results
The final identity gave Viñedos Aurora a professional and cohesive brand presence for launch, with packaging designed to support multiple varieties under one consistent visual system.
For the family behind the brand, the project helped bring a long-standing dream to life through packaging that felt personal, elevated, and ready for market.
Photo by Christopher Briggs Photography
Photos by Christopher Briggs Photography
Photos by Christopher Briggs Photography
Reflections
This project was especially meaningful to me because it gave me the opportunity to help shape a brand rooted in family history, culture, and ambition. As an early-career designer, it was rewarding to translate those values into something tangible and visual.
It also remains a meaningful example of my ability to work beyond digital design and create branding for physical products and print applications.